Discover Earth's Ultimate, Untamed Places
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A New Wilderness is Here
Forty years ago our journey began in Botswana with a few rustic tents, a single Land Rover, two dedicated safari guides, and a dream of showcasing Africa’s iconic wild places. From those humble beginnings sprang Africa’s leading conservation and hospitality company. We’ve changed, evolved, and grown hugely over the years, but our biggest change is finally here.
Conservation remains our core purpose – that will never change. It's that purpose that has always driven us, but now – more than ever – we are determined to have an even bigger impact on the world’s wildlife, wilderness, and local communities. We aim to double the amount of land we help conserve in the next few years. Unique scenery, wildlife, and cultures are waiting to be explored, and we can’t wait to share them with you.
As we grow to expand our conservation footprint, we’ve also made a few other changes.
What's New?
Our Name
From this day on, we are Wilderness. It encompasses who we are and what we really do: increasing the world’s wilderness. Although we’ll continue to offer leading safari experiences, it’s time for our name to reflect the diversity of places we operate in, now and into the future. We do so much more than just safaris – from primate trekking to stargazing, nature walks, boating, learning about new cultures, and discovering Earth’s ultimate, untamed places.
Our Identity
Our new logo takes its inspiration from the unfenced and unpredictable. The long, wild grasses symbolise the places we protect and the experiences we create within them. It’s about discovery, adventure, and exploration. Join us as we explore the raw and real wilderness together.
Our Website
We are excited to show you our brand-new website: www.wildernessdestinations.com – a better reflection of our wild places and the extraordinary array of journeys we offer. Discover the beating pulse of each different destination within our Collection. Envision yourself in front of a crackling camp fire, listening to the stirrings of the night – a hyena yelp, the rumblings of an elephant nearby, or the melodies of frog song… We’re here to bring you closer to Earth’s iconic wilderness.
We may have a completely new look and feel, but we are still the same company with the same ethos. In fact, the more we grow, the more impact we have on the habitats we conserve, the species we protect, and the communities we inspire, empower and uplift. Our future is bright. We hope you are as excited as we are to have you join us on this journey…
